GRASSROOTSFOR-PROFIT
Grace Wanjiru — Nairobi, 29
A regenerative-inputs startup for smallholder farmers.
- Pathway
- LocalCircle → ThemedCircle → ICV Igniter seed.
- Today
- Team of 40, three countries.
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The Age of Thriving · 2035 — three years to go
Be better. Do better.
While doing good.
A global community where people who want to make things better find each other — and get real things done, together.
Plan A was waiting for someone else. This is Plan B.
NAVi — your AI companion
Live now — 42 member sessions in progress across 151 countries · 1,800 Projects advanced today
Members worldwide
26.4M, across all 15 global domains and 145,000 neighbourhoods
Projects this year
~663K, member-led
Cost to join
Free* — see Free, precisely
Membership
Adults 18+, verified
01 · Meet NAVi
Meet NAVi. Your companion for all of it.
NAVi is UnitedPeoples' AI companion — with you from the moment you join. It helps you find your Circles, build your THRIVE Plan, shape your Projects, and reach the right people at the right moment. One NAVi, 26.4M members — in 151 countries, in your own language.
Where
Private to you. Answers to you. Built to amplify your judgement — never replace it.
02 · The Moment
We’re this close to an Age of Thriving.
You can feel it. So can we. Strip away the noise, and the real story of our time is astonishing: never in human history have we been healthier, better educated, more connected — or more capable of solving what’s in front of us.
How far we’ve already come
1 in 12
People living in extreme poverty today — down from nearly 4 in 10 in 1990.
World Bank, 2031
½
Child mortality has more than halved since 1990.
UN IGME, 2031
74 yrs
Global life expectancy — more than double what it was a century ago.
United Nations, 2032
9 in 10
Nearly nine in ten adults worldwide can read and write — a first in human history.
UNESCO, 2031
And yes — the challenges are real, they are pressing, and they are existential.
Climate. Conflict. Inequality. No one here looks away from them.
But hear this just as clearly: not one of them is beyond us.
Every one of them is solvable — by people acting together, at scale. And people everywhere are already moving —
Already moving — the verified record
26.4M
Members building together on UnitedPeoples — across 151 countries.
UP verified record, 2032
145,000
LocalCircles active in neighbourhoods worldwide.
UP verified record, 2032
663K
Member-led Projects this year — from street to systems.
UP verified record, 2032
74%
Projects verified successful at Stage D — up from 58% in 2028.
UP verified record, 2032
Together, we can — we must — assure an Age of Thriving for all. Not someday — by 2035, three years from now. And that Thriving starts with you.
Our promise — made at launch, 2027
"Five years from now, you will be materially better off — by your own definition of better, not ours — with UnitedPeoples than without it."
Five years on: 81% of members at their five-year mark say it was kept — by their own definition, measured by their own THRIVE Plan. Now we make it to you.
Act II · Belonging
Who this is for — and who's already here
03 · Who UP is for
The people who build the world, quietly.
Not a type. A temperament. The people who stay late because the kids are worth it, who fix what's broken without being asked, who'd rather build something than win an argument. Teachers and tradespeople, clinicians and coders, parents and public servants — every walk of life, one instinct in common: care, followed by action.
To be clear about what this is and isn't: UP has no political ideology. No party, no side, no line to toe — you'll never be told what to think. But it is not neutral. It stands, without apology, on a handful of values — dignity, honesty, care for people and place — and it asks every member to stand there too.
And be equally clear about the ambition: it is revolutionary. Repairing the climate within a decade is revolutionary. So is a world where no one's dignity depends on luck. We want everything revolutions promise — with none of what they cost. No trauma, no wreckage, no roll of the dice. We build our way there.
If that's where you already stand — welcome home. You always belonged here; you've just been busy, and nothing was built for you. Now it is. Built for you.
TeacherscliniciansEngineersfoundersNursestradespeopleResearchersOrganisersparentsFarmersPublic servantsstudentsDesignerscarersBuildersvolunteersShopkeeperscoachesDoctorsdriversChefsmidwivesElectricianslibrariansFirefightersaccountantsPlumbersscientistsGrandparentsartistsMechanicspharmacistsCoderssocial workersBakersvetsJournalistsparamedicsCleanerslawyersCarpenterspastorsWaitersmentorsSoldiersgardenersPilotsneighboursdreamersdoersyou
26.4M of them so far — in 151 countries.
07 · Meet a few members
People like you, already here.
Amara Okafor
18 · Lagos
Learning & Education
Member since 2032 — joined on her 18th birthday
By 2035 I'll be 27. The Age of Thriving isn't a slogan to me — it's my twenties. I intend to build it.
Rafael Duarte
54 · São Paulo
ThemedCircle host, Sustainability Climate & Food
Member since 2027 — founding cohort
The know-how has always been here. What we lacked was a way to put it to work, together, with integrity.
Kenji Tanaka
42 · Kyoto
Co-host, Science & Technology
Member since 2028
In my lab we never claim a result without evidence. This is the first community I've seen hold itself to the same standard.
Inès Moreau
34 · Marseille
LocalCircle host, Le Panier
Member since 2029
My LocalCircle made me a leader before I had the nerve to call myself one.
The UP member ethos
“Individual advancement strengthens the network. The network strengthens each of us.”
06 · Right now, across UnitedPeoples
Right now, somewhere, members are at work.
As one part of the world sleeps, another convenes. A Circle gathers in Amsterdam while a Project ships in São Paulo and a mentor says yes in Nairobi. The sun never sets on this community.
26.4M members · 151 countries · every continent
Moments ago
19:02
Amsterdam
LC NL Amsterdam/De Pijp convenes — twelve neighbours, one agenda.
13:04
Nairobi
MentorMatch pairs two members — fintech, meet first-time founder.
07:58
São Paulo
Project Água Limpa ships milestone 2 — three schools now testing clean.
21:15
Jakarta
Repair Café stream wraps — 312 attended, 40 things saved from landfill.
16:30
Toronto
Everyday Mental Health Circle opens its weekly drop-in thread.
412K
members online now
31,700
Circles meeting today
86,000
Projects moving this week
~500,000
Projects live right now
Act III · How it works
Circles, Projects, and what membership returns
04 · How it works
One loop, from caring to done.
It starts with people — members support members, the first commitment we make to each other — and it runs on one connected system.
- 1
Join free
Two minutes. Verified adults, 18+. NAVi greets you at the door.
Free* - 2
Show up — find your Circles
Community first. Join the conversations, the town halls, your street — be an active part of the HUB from day one.
269,000 active Circles - 3
Build your THRIVE Plan
With NAVi and your peers behind you — health, learning, livelihood, purpose. Your whole life, one living plan.
Members support members - 4
Do real Projects
Time-bound, member-led, delivered — food rescued, parks restored, ventures launched.
663K this year - 5
Fund them from inside
Crowdfunding, microloans and member funds, woven into membership.
Median 11 days to first capital - 6
Verify the outcome
Evidence, not anecdotes. Every result goes on the record.
74% succeed — up from 58%
…and the loop closes
Every verified Project sharpens NAVi's playbooks for the next one. The system learns.
Each piece exists somewhere in the world. Nowhere else do they work as one.
Circles · at every scale
Four kinds of Circle. One way of working.
Everything on UP happens in Circles — from fifteen world-spanning domains down to twelve neighbours on your street. You belong at every scale at once. That's your weave.
The dotted line is you — your weave through every layer
Missions
What each domain commits to advance — 10–15 enduring Missions per GlobalCircle, authored with UP College's 150 Thought Leaders. Every Project below traces to one.
GlobalCircles
15 domains · the full span of human endeavour
Open to every member — most people pick three or four. Millions of members each, hosting the big conversations of their domain.
ThemedCircles
26,000 live today
A few hundred peers on the thing you care about — urban food rescue, adult literacy, placemaking. Member-organised, inside the domains you picked.
BrandedCircles
98,000 live today
Your employer, your university, your city — institutions hosting their own people on UP, working in the open.
LocalCircles
145,000 live today
Your street, by choice — about one member in four takes a seat. Fully autonomous, on their own map, woven back in through you and your Projects.
Same DNA at every scale.
Every Circle — all 269,000 of them — runs the same monthly CONNECT and holds the same Tenets, whether it's millions of members or twelve neighbours.
08 · Projects in action
The most hospitable place on earth for people who build things.
A Project is how your ideas become real — a business, a service, a policy, a programme inside your employer — with peer support, funding, and a global community behind you.
From Missions, downward
GlobalCircles hold the Missions; your ThemedCircles and BrandedCircles turn them into Projects — ventures members launch, partnerships with NGOs, companies and governments, and gaps no one else is filling.
From your street, upward
LocalCircles start Projects from neighbourhood need — fully their own call — and tag them to the wider Circles so the whole lattice can see, back and copy them.
The Project
Time-bound · sponsored · peer-endorsed · Mission-tracked
Every Circle keeps at least one Project live at all times — 663K launched this year. Without Projects, this would be a discussion forum.
A
Idea & proposal
Any member, any Circle — pitched where you belong.
B
Lean Social Canvas
The one-page test: who it serves, what it takes, how we'll know.
C
Build — Project Canvas
Roles, funding and delivery, run in the open.
D
Impact, exit & replication
Outcomes verified — then handed on as a playbook.
Every finished Project becomes a Replication Kit — the playbook NAVi hands the next Circle that wants to do the same, somewhere else.
UNMET NEEDMISSION-DRIVEN
Priya Menon — Kochi, 32
Women’s-health telemedicine where the system had stopped showing up.
- Pathway
- LocalCircle → crowdfunding → BrandedCircle partnership.
- Today
- 42 villages.
LATE-CAREERSECOND ACT
Henri Dubois — Brussels, 67
A second career, built on fifty years of engineering.
- Pathway
- MentorMatch → ThemedCircle → municipal adoption.
- Today
- 12 municipalities.
Behind the stories, the record
74%
of Projects verified successful — up from 58% in 2028
11 days
median from endorsement to first capital
68%
of endorsed Projects reach funding
€4.20
verified community value per €1 deployed
Outcomes verified at Stage D — evidence, not anecdotes. We counted operations first; the outcomes followed.
09 · The returns
Four kinds of return. All of them compound.
01
Capability
Real skill and judgement, compounded through THRIVE, mentorship, and Projects that stretch you.
02
Network
Depth most platforms can't reach — mentors, peers from 15 domains, institutions that show up.
03
Economic
UP Points, paid roles, Project funding — warm introductions, small grants, credit and procurement become routine rather than rare.
04
Meaning
Purpose inside the work. Belonging without factional identity. Recognition tied to contribution.
This is the oldest kind of community promise — mutual societies, savings circles, congregations — kept now at planetary scale. Your THRIVE Plan tracks all four returns, on your definition, year on year. It's how we knew we kept the Promise.
05 · The HUB
Everything you need, in one place. Actually in one place.
This is the HUB — your home inside UnitedPeoples. What you see here is what members live in, every day.
1NAVi — your AI companion, one ask away
2One login, 18 spaces — colour-coded
3The Moonshot, always in view
4Live across UP — town halls, events & streams
12345675Your Projects, mid-flight
6Your day, triaged by NAVi
7Your THRIVE Plan — five years compounding
1NAVi — your AI companion, one ask away
2One login, 18 spaces — colour-coded
3The Moonshot, always in view
4Live across UP — town halls, events & streams
5Your Projects, mid-flight
6Your day, triaged by NAVi
7Your THRIVE Plan — five years compounding
Circles & community · THRIVE & peer support · Projects & funding · NAVi · ENN · UP Academe · Marketplaces · Worth Sharing · UP Points · Museum of Leadership · your money — one place.
Act IV · What we stand on
The Tenets — and what UP will never be
10 · Pathways
Membership is a verb.
Be clear about why people join. Members are here to assure an Age of Thriving for all by 2035 — and to build a better life for themselves and their families along the way. The two aren't in tension. They're the same work.
And mind that word: assure. Not hope for. Not cheer on. Assure.
So membership gives first — your community, your THRIVE Plan, peers who genuinely show up, all of it free. And then it asks something real of you in return: carry a piece of it. Serious business, joyfully run.
Five ways to carry it — everyone starts at A, and most ladder across the others over time.
AIt starts here
Show up
Be an active part of the HUB from day one — follow your Circles, join the conversations and town halls, as quietly or as loudly as you like. Community is the first act of membership.
B
Grow
Build your THRIVE Plan — and back the people building theirs. Members support members.
C
Build
Launch or join a Project — give the idea you've been carrying a team, a plan, and funding.
D
Host
Enable a Circle — convene the room, set the tone, keep the flame.
E
Back
Contribute resources — fund Projects, mentor builders, lend your skill and standing.
It's why membership here is pledged, not purchased — the covenant is next.
11 · What we stand for
The Tenets.
Not values on a wall. A covenant — the same words, whether you join in Lagos or Lisbon. Every member affirms them; every Circle answers to them; every Project is tested against them.
Purpose
The Moonshot
To catalyse an Age of Thriving by 2035.
Values
The Charter
Twelve commitments — the ethical baseline. Set out in full, here.
Practice
First Principles
Eight disciplines for how we work — common impact, not ideology.
Personal
The Membership Pledge
Each member's promise — and it begins: support your fellow members.
26.4M signatures. One text.
And where tension arises between expediency and the Charter — the Charter holds.
The Charter
Affirmed verbatim by every member
We believe we are each held to be responsible for, and accountable to, ourselves and each other. Thus empowered, we are obligated to conduct ourselves to better enable a future where in spirit and practice:
- 1
All persons are equal.
- 2
There is no basis for discrimination, prejudice, or violence against any person.
- 3
All persons have access to and enjoy the same voting rights.
- 4
All persons are free to express themselves as they wish, without threat, harm, or other negative repercussions.
- 5
All persons have the right to, and enjoyment of, personal security and property protection.
- 6
All persons have access to and enjoy the same right to privacy.
- 7
All persons have access to nutritious and affordable food, clean water, and clean air.
- 8
All persons have access to such education as is necessary to realize one's needs and desires.
- 9
All persons have access to healthcare that provides for a long and well-lived life.
- 10
All persons can pursue a livelihood that provides for a productive, accomplished, and rewarding life, lived with dignity.
- 11
Those who cannot provide for themselves can access such means as allows for a life that is productive, accomplished and rewarding and lived with dignity.
- 12
The natural world, including species and eco-systems, is precious and worthy of protection.
12 · What UP is not
The easiest way to misunderstand UP is to assume it's one of the things it has chosen not to be.
Not a movement
Movements peak and scatter. Institutions keep. UP is built to still be here when your grandchildren need it.
Not an NGO
No one here delivers change on your behalf. Members act — the institution equips them.
Not a social network
Nothing here is optimised for your attention. Everything is optimised for your outcomes.
Not a loyalty programme
UP Points recognise contribution, not consumption. Standing here can't be bought.
Not a political project
No party, no side, no endorsements — ever. Our commitments live in the Charter, not a manifesto.
So what is it?
An institution — the patient kind.
Mission-locked in law, answerable to its members, built for the long road to 2035 and far beyond. Humanity's Plan B — five years under construction, and working.
Act V · Join
Free, precisely — and how to begin
13 · Free, precisely
Free*
Every "free" you've ever met came with fine print that made it worse. Ours makes it better. Here it is — all of it:
Everything we launch with stays free — forever.
Premium comes later, and only ever as additions — never a paywall on what you already have.
You will never be charged for something you were using free.
The question you should ask
"Free usually means I'm the product."
Not here. No ads. No data brokers. NAVi answers to you and is never sold to advertisers. Your data is never the product — and that's not a policy that can quietly change. It's written into our constitution.
So who pays?
We do — together. It starts with showing up: everyday participation becomes everyday economic life — banking, marketplaces, services — and the profit returns, by constitutional covenant, to keep the door free for everyone. It's why Amara in Lagos joined the day she turned 18 on exactly the same terms as anyone, anywhere. You build a better life for yourself and your family; that very thriving holds the door open for the next member. That's how "for all" is engineered, not wished — an Age of Thriving for all by 2035.
8.9M members already move money through UP. The engine isn't a plan — it's running.
Demonstration
Welcome to 2032
This is the UP HUB as we imagine it in 2032 — 26.4 million members in — not the organisation as it exists today. The architecture is designed; the members, Circles and Projects you’ll meet are illustrative. What you’re about to see is the future state we are raising founding capital to build.
The demonstration has two parts. First, the public face — the journey from stranger to member. This half performs itself: the enrolment fills in before your eyes — sit back and watch. Then, the HUB itself — the member experience, seen through the eyes of one member: Erin Smith of Amsterdam, five years in. That half is yours — click around and explore freely. And to move back and forth at your own pace, use the small Demo navigator in the bottom-left corner — it walks the whole journey, in either direction.
A note on how it works: this is a demonstration, not a finished product. Much of what you see is display only. Where something is live, your cursor will tell you — the hand icon means click. All members, Circles, Projects, brands and figures are illustrative, derived from the UnitedPeoples operating model. No brand shown is intended to suggest endorsement or support, implied or explicit — brands appear for illustrative purposes only.
One thing is already real: NAVi, the AI companion. Talk to it at any point.
And if you've arrived here first: this is the model suite. The case for building it — the plan, the numbers, the invitation — lives at unitedpeoples.earth.
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Demo